Find what’s holding your business back.
Most stuck businesses don’t have a product problem. They have a mechanics problem, with too much friction and too little margin, or a perception problem, where good work doesn’t feel safe to buy. Review all seven parts of your business through both lenses, and leave with practical next steps.
Results are free and no email address is required. Your answers stay in this browser — nothing is sent anywhere.
How it works
Tell us a little about your business
Your stage, what you sell and your main priority — so the results fit your situation.
Score yourself across the seven Ps
Four short questions per area, each seen through two lenses: the hard numbers of your offer and how it feels to the buyer. 'I don't know' is an honest, useful answer.
Leave with a practical action plan
Your strengths, your three highest-priority actions, and whether your biggest gap is in the mechanics or in how buyers see you.
The seven areas you’ll review
Product
What you sell, who it is for, and whether it solves a problem people will actually pay to make go away.
Price
What you charge, what it costs you to deliver, and whether your margin lets you over-deliver.
Place
How customers find you, buy from you and receive what they bought, and every hoop in between.
Promotion
How you explain your offer, reach the right people and prove that it works.
People
Who handles enquiries, sales and support, and whether each conversation leaves the customer more confident.
Process
How the recurring work gets done, where time is lost, and how it feels from the customer's side.
Physical Evidence
Your identity, testimonials, case studies and customer-facing materials.
An honest self-assessment
Good questions are worth more than generic advice. This is a structured way to think about your own business — not an independently verified valuation or benchmark. You’ll get recommendations you can act on yourself, and if you’d like support you can choose training, working alongside Paul, or having the agreed work done for you. Scope and price are always agreed before any work begins.
Start my free business audit